The Nelson Mandela Foundation today gave the public a sneak preview of YouTube Film Hack – a competition for video content creators in South Africa, in collaboration with Google South Africa, to produce inspiring marketing content for YouTube, using global icon Nelson Mandela’s legacy as the creative springboard.
The YouTube Film Hack competition participants received a standard brief and a limited amount of time to create a YouTube campaign that will inspire South Africans across the country to follow in the footsteps of the much-loved Madiba.
The competition submissions had to include a short YouTube film as well as an advertisement to drive traffic to the video. The three top submissions are currently live on YouTube and the number of views they receive is one of the judging criteria. Other criteria include the innovation and interactivity of the videos.
The three YouTube films that made it to the final round, in no particular order, include:
- Continuing Madiba's legacy is in our hands now
- Living Mandela’s legacy in South Africa today
- The ‘Long Walk to Freedom’ depicted in Lego form
On 27 May, the Nelson Mandela Foundation will select and announce the final winner.
Two members of the winning team will earn a trip to the Cannes Lions Festival of Creativity, sponsored by Google South Africa.