“Play your Part” campaign to be launched by the International Marketing Council

12 July, 2011 – We are pleased to invite you to attend a joint media event between the International Marketing Council and the Nelson Mandela Foundation on Wednesday 13th of July at 12h30. The IMC, in association with the NMF, will be announcing its contribution to the Nelson Mandela 67 Minutes of Service campaign.

IMC CEO, Miller Matola, will also reveal details on the IMC’s recently launched active citizenship campaign, “Play Your Part”, and how this campaign aligns with and supports campaigns such as Mandela Day, whose objectives are to inspire active citizenship.

For 67 years Nelson Mandela devoted his life to the service of humanity. In response, every South African with available time, money, skills and/or resources can make a positive contribution to society, whether big or small.


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